CRAFTSMAN+ turned data analysis into creative power with MobileAction

CRAFTSMAN+ has established itself as a leading figure in performance marketing by creating engaging ads tailored for mobile audiences. Specializing in a wide array of creative outputs, from static images to interactive playables, the agency leads the way with a dedicated team of Creative Directors, Art Directors, and multidisciplinary designers. Philip Levin, a Creative Director at CRAFTSMAN+ shared the challenges they had in their operations and experience with MobileAction. Their mission was to craft ads that catch the eye and drive meaningful engagement.

The challenge

Before teaming up with MobileAction, CRAFTSMAN+ faced obstacles especially with their market research and creative analysis. The team had to visit numerous platforms to gather insights, from social media to competitor websites and digital ad spaces. Each source provided only a snippet of the necessary information, forcing them to piece the data together like a puzzle. This approach was time-consuming and distracted from their main goal, which was creating impactful ads. Philip shared their frustration, “We were spending a lot of time jumping from one site to another, which scattered our focus and slowed us down.”

Moreover, the fast-paced nature of digital marketing meant that data became outdated quickly, making timely and relevant insights crucial for high-performing ads. Philip added, “Using old data can lead to missteps in our line of work. We needed a way to see the full picture in real-time without digging through a mountain of outdated information.” CRAFTSMAN+ recognized the urgent need for a streamlined solution that could consolidate and update their research.

The solution

MobileAction presented a solution that brought all of CRAFTSMAN+ needed tools under one roof. By consolidating data collection and analysis, the platform enabled them to quickly gain a clearer understanding of market trends and competitor strategies. Philip appreciated the change: “MobileAction allowed us to stop juggling multiple tools and start focusing on what we do best, creating standout marketing content.”

With MobileAction’s Ad Intelligence, the CRAFTSMAN+ team could access and analyze a variety of creatives, videos, statics, and playables, all from a single location. This shift streamlined their workflow and enhanced decision-making with comprehensive data insights at their fingertips. The toolset allowed the team to save and share creative collections, fostering a collaborative environment and led to more dynamic and innovative campaigns. Philip noted, “The unified platform didn’t just save us time; it also sparked a new level of creativity within our team, allowing us to share ideas and refine concepts more fluidly.”